Valentines and why it costs

The Cost of Valentine’s Day Flowers in the UK – Why Are They So Expensive?

Valentine’s Day is one of the busiest times of year for florists, but many customers are surprised at the higher prices compared to other times of the year. So, why do Valentine’s flowers cost more? Here’s a look behind the scenes at what goes into those romantic bouquets.

1. Global Demand & Limited Supply

Roses, especially red ones, are the top choice for Valentine’s Day. However, since demand skyrockets worldwide, flower farms

The Cost of Valentines Day Flowers in the UK Why Are They So Expensive?

Valentines Day is one of the busiest times of year for florists, but many customers are surprised at the higher prices compared to other times of the year.

So, why do Valentines flowers cost more? Here’s a look behind the scenes at what goes into those romantic bouquets.

1. Global Demand & Limited Supply

Roses, especially red ones, are the top choice for Valentines Day. However, since demand skyrockets worldwide, flower farms increase their prices significantly in the weeks leading up to February 14th. In the UK, we import most of our roses from countries like Kenya, the Netherlands, and Colombia, meaning we’re re competing with markets across Europe and beyond.

2. Transport & Logistics Costs

Because flowers are perishable, they need to be shipped quickly and kept in perfect condition. With Valentine’s Day being a single peak day, flowers are often air-freighted rather than sent via slower (cheaper) transport. This increases costs dramatically, especially with fuel prices and post-Brexit import fees affecting supply chains.

3. Labour & Extra Work for Florists

Florists work around the clock in the run-up to Valentines Day, often bringing in extra staff to handle the demand. The pressure of creating so many bouquets in such a short window, combined with longer working hours, means increased labour costs. Many florists also need to hire additional delivery drivers to ensure flowers arrive on time.

4. Wholesale Price Increases

Florists don’t t set high prices just to profit off romance wholesale flower prices go up across the board, and we have to pay more to stock the best quality blooms. For example, the cost of a single red rose at wholesale can double or even triple in the weeks before Valentines Day.

5 . Premium packaging and presentation

Valentines bouquets are often more luxurious, featuring high-end wrapping, special vases, and elegant finishing touches like ribbons and decorative foliage. These extra details add to the final cost but also make the bouquet feel extra special.

How to Get the Best Value for Your Valentines Flowers

Order early Prices tend to rise closer to the day, and pre-ordering ensures you get the best selection,Consider alternatives ,If you’re re open to something different, a wild, bespoke bouquet can be just as romantic as classic red roses (and sometimes more cost-effective)

Support local florists Independent florists to create unique, handcrafted arrangements with care, offering far more value than mass-produced supermarket bouquets.

Is It Worth It?

Absolutely! Flowers are a timeless way to express love, and a well-crafted bouquet can create a lasting impression. When you buy from a florist, you’re re not just paying for flowers ”you’re supporting a skilled craft, a small business, and the effort that goes into making Valentines y Day special.

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